FutureAir is creating the next generation of IoT connected indoor air products to bring design forward solutions to the serious problem of indoor air pollution and the pressing need to reduce energy consumption and CO2 emissions.

Co-founded by visionary entrepreneur, Simone Rothman, and award-winning industrial designer, Ross Lovegrove, FutureAir brings revolutionary design and technology to an industry lacking in aesthetics and connectivity.

Today, air conditioning remains a major source of carbon emissions. In the U.S. alone, over 100 million tons of CO2 emissions come from air conditioning every year. Wasted energy from over cooling is excessive and the most common complaint in buildings is that occupants are either too cold or too hot. The quality of indoor air can be up to five times worse than outside, according to the EPA. And, we know it’s getting worse. A proprietary sensing platform enables FutureAir devices to inform and improve air quality so we know what is in the air we breathe at home and at work.

“Convergence”, Lovegrove’s solo retrospective, is currently open at the Centre Pompidou in Paris (April 12th through July 3rd, 2017).

FutureAir is indoor air reimagined.


Our Founders

Simone Rothman, Founder + CEO


Driven by the belief that design, science and technology can positively impact the environment, Simone Rothman founded FutureAir to improve the way we use energy to cool and create the next generation of connected indoor air products.

Prior to FutureAir, Simone was the Chief Marketing Officer at Tai Ping for a over 10 years where she led the transformation of a manufacturing-driven organization to a bespoke luxury brand recognized by designers and architects worldwide.

Recruited by STUDIOS Architecture in San Francisco, Simone established Paris and New York offices and led business development worldwide, worked closely with the partners to implement a global strategy for the firm.

As a design school graduate, Simone began her career at Knoll International’s European headquarters, where she first worked with Ross Lovegrove.


Ross Lovegrove,
 Founder + Industrial Designer


Known for visionary design, Ross’s creative process integrates technology, materials science and sustainable forms, inspired by the logic and beauty of nature. He will lead design direction for FutureAir.

Winner of numerous international awards, Ross’s work has been widely published and exhibited internationally at respected institutions such as MoMA, Guggenheim, Pompidou Centre and the Design Museum.

Ross resides in London, where he leads his own highly advanced studio engaged in fields from architecture and interiors to automotive, transportation, product and lighting.


Jun Shimada,
 Interim CTO


At the intersection of engineering, design, technology and well being, Jun Shimada is lending FutureAir his extensive combined expertise in IoT connectivity and computational sciences to build a new generation of indoor air devices that will help solve the problems of indoor air pollution and excessive energy consumption from air conditioning.

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